SukantoTanoto
undoubtedly has been expanding his
businesses in Indonesia. However,
it does not stop him to set higher targets to develop his business even more. He
had had thought of bringing his business into broader reach in the
international scale. He has seen many businesses and his instincts in business led him to go to Brazil.
There, he expanded his business and worked hard until it resulted in a company called Sateri.
Sateri: Business Expansion in Brazil by Sukanto Tanoto
Sateri Holdings Limited is the manifestation of Sukanto Tanoto’s efforts to expand his business into international scale. Sateri is a company in Brazil that is specialized in manufacturing cellulose. Sateri produces products derived from pure pulp and staple fibers, which become the natural raw materials and the key ingredients of many everyday commercial products ranging from textiles, baby wipes, and glasses frames, ice cream softener, sausage cover, drugs, or industrial products such as tire fabric.
Sukanto Tanoto makes Sateri a
vertically integrated business. The upstream business in Brazil is
the renewable plantation of eucalyptus trees, which are planted on 150,000 hectares of area, and a processing factory that produces pure pulp.
Meanwhile, the downstream
business is located in China
with a production facility to convert
pure pulp into
staple fibers. This downstream business is
aimed at fulfilling the demands of the market’s rapid
growth in China.
The pulp factory in
Brazil has a production capacity of
485,000 metric tons
per year. While
the staple fiber factory
in Jiangxi, China has a capacity of
160,000 metric tons per year. In addition to the
two factories, Sateri also builds a staple fiber-processing
factory in Fujian, China with a production capacity of 200,000 metric tons per year. This factory has
been operating since late 2013 ago.
Similar priority toward environmental sustainability
Similar to the other companies owned by Sukanto Tanoto in Indonesia, Sateri has
a high priority on the social
responsibility to the environment.
It is committed to
the preservation and protection of the environment in any operational activities within Sateri factories. Its products are made from trees, which are renewable with re-plantation.
For further advancement
of its business, Sateri has sold
its shares on the
stock exchange in Hong Kong.
This makes Sateri a Go-Public company in the international trade.
SukantoTanoto’s business expansion
in Brazil, with Sateri
Holdings Limited, is a seriously managed
business. Reviewing from the achievement, this business runs with
high commitment. In fact, it
has been able to develop further to other countries, including China.
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