As the owner of multinational corporation RGE
Group, Sukanto Tanoto always
welcomes positive growth in business world that will encourage better economic
climate in Indonesia. His support is shown through his activities through
Tanoto Foundation that focus on youth education and empowerment, especially
since new generations are those who ware quick in adopting new trend and
technology. Entrepreneurs that depend on modern technology, or ‘techpreneur,’
have become growing forces in the world of Indonesian business.
Partnership Program with Renowned Universities
Entrepreneurship using technology is a way to
create interest in business between new generations, and with the popularity of
internet and social media, it should be easier for new generations to start a
business. Tanoto aimed to bring inspirations to the youth by organizing
partnership program with some renowned universities such as Indonesian
University (UI) and Gadjah Mada University (UGM), to hold seminars, exhibitions
and public classes about entrepreneurship and technology in business.
For example, in 2013, his foundation conducted
Tanoto Entrepreneurship Series program at Magister Management of Economic
Faculty in UI, which were series of seminars emphasizing the importance of
entrepreneurship as a tool to support economic climate and create more work
opportunities for people. In this seminar, his foundation invited notable
keynote speakers that have been successful as entrepreneurs, such as
manufacturing business owners, design studio owners, and many more.
In this case, the foundation invited Anne Avantie, a
fashion designer, and Martin Basuki Hartono, Director of Business Technology
from Djarum Group.
Why Technopreneurship Important for Economic Climate
Entrepreneurship is important to encourage local
and national economy, and it is said that a country needs at least 2% of
entrepreneurships out of the whole population to ensure successful economic
climate based on local communities. Unfortunately, many Indonesian youths still
think that being an entrepreneurship is something dreadful and viewed as
difficult. Entrepreneurship series programs aim to reduce that negative view
and encourage more youths to be entrepreneurs.
Advanced technology and internet have helped many
young entrepreneurs to start business with fewer hassles. For example, even
with the least capital, someone can open an online store and sells trinkets,
and then develop the business from there instead of spending time and money
finding places to put the goods, displays, and many more. Internet and social
media also help with low cost promotions and marketing.
Sukanto Tanoto himself is a self-made
billionaire, an entrepreneur who started his business from really humble
beginning. With his program, he hoped to grow interests among the youth to
start being entrepreneurs.
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